SOUTHERN CALIFORNIA BOOK FESTIVAL HONORS "PREDICTIVE ANALYTICS" FOR TOP HONORS


LOS ANGELES_ An updated edition of a book once termed "The Freakonomics of big data" is the grand prize winner of the 2017 Southern California Book Festival, which honors the best books of the fall.

Eric Siegel's "Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die" (Wiley) is a fascinating look into the world of big data. Used by more than 30 universities and translated into nine languages, the book examines the world of machine learning - how it works and how it affects everyone every day.

Prediction is booming. It reinvents industries and runs the world. Companies, governments, law enforcement, hospitals, and universities are seizing upon the power. These institutions predict whether you're going to click, buy, lie, or die.

Why? For good reason: predicting human behavior combats risk, boosts sales, fortifies healthcare, streamlines manufacturing, conquers spam, optimizes social networks, toughens crime fighting, and wins elections.

Siegel and other winners, runner-ups and honorable mentions will be honored at a private dinner in Los Angeles on November 18.

Other winners in the competition:

GENERAL FICTION

WINNER:  She’s My Dad – Iolanthe Woulff

RUNNER-UP:  The Jade Emperor – Suzanne Jenkins

HONORABLE MENTIONS:

  • The Spear of the Centurion – Thom Vines
  • Shroud of Lies – Marta Stephens
  • Impending Fate – William Messenger
  • Looking Glass Friends – E.L. Neve
  • Dirty Transactions – Lane Willey
  • The Search for Zarahemia – Terry Neal
  • The Dinosaur Lawyer - Adam Van Susteren
  • Ishtaq: The Second Vial – Thomas Fournier
  • Barbra Streisand: On The Couch – Alma H. Bond
  • The Carbynarah Chronicles – Jon Franklyn
     

YOUNG ADULT

WINNER:  Ms. Vampy’s Teen Tawk – Brooke Lewis

RUNNER-UP:  The Princess & The Parakeet – Marc Clark

HONORABLE MENTIONS:

  • The Paranauts – Logan Stark
  • Everything is going to be alright – Treava
  • Yasu’s Quest – A Tale of Triumph – Diane Dettmann


WILD CARD

WINNER:  Lost Moon - Dana Davis

RUNNER-UP: Big & Fabulous – Randi Sherman

HONORABLE MENTIONS:

  • Anti Gravity Device Company – John Oliver
  • Dead Secrets – L.A. Toth
  • Digging Up New Business: The Swiftpad Takeover – Lee Barckmann
  • Holy Crap! The World is Ending!  How A Trip to the Book… - Anna-Marie Abell
  • Saving Investa: How an ex-factory Worker – Scott MacDonald
  • Forbidden Fruit, Atlantis, Aliens, and Cellular Dreams – Kevin Garrett
  • Building 8 – Anthony C. Mazzella

 
CHILDREN’S BOOKS

WINNER:  Perfect Chase: One Reflection of Autism - Steven Manchester

RUNNER-UP:  Feronia – The Little Girl Who Learned To Fly Free – Nola Hennessy

HONORABLE MENTION:

  • Bartholomew Buggins – Crystal Marcos


GENERAL NON-FICTION

WINNER:  The Thinking Woman's Guide To Breast Cancer – Janet Maker

RUNNER-UP:  Banquet of Consequences – Paul Sanders

HONORABLE MENTIONS:

  • Urgent Care: 10 Cures for America's Ailing Healthcare System – Minda Wilson
  • Post-Traumatic Stress – Not A Life Sentence – Nola Hennessy
  • The Last Portrait: A Psalm for Monique – Deborah Nelson


COOKBOOKS

WINNER:  Cooking with the Muse – Stephen Massimilla


BUSINESS

WINNER:   Predictive Analytics - Eric Siegel  

RUNNER-UP:   Navigating the Boomer Bust - John F. Dini

HONORABLE MENTION:

  • Library Lust – N.S. Navla

 
BIOGRAPHY/AUTOBIOGRAPHY

WINNER: Rock Hudson Erotic Fire – Danforth Prince and Darwin Porter

RUNNER-UP:  Los Feliz Confidential: A Memoir – Nora Novak

HONORABLE MENTIONS:

  • A Few Minor Adjustments – Cherie Kephart
  • Once There Was A Family – Emma Medina Wong
  • A Geophysicist's Memoir - Searching for Oil on Six Continents – Alfred Hrubetz
  • My Sister, My Daughter, and Me – Shirley Rose Webb

 
COMPILATIONS/ANTHOLOGIES

WINNER:  Sound Generation: The Resonant Voices of Teen Girls – Keren Taylor, editor

RUNNER-UP:  The World is Just a Book Away – Max Lopez


SPIRITUAL

WINNER:  The Spear of the Centurion – Thom Vines


HOW-TO

WINNER:  French Phrasebook and Dictionary – Robert Powers

RUNNER-UP:  Oh No!  Not Another Problem – Jeanette A. Griver


REGIONAL LITERATURE

WINNER:  When Whales Watch – Mara Purl