SOUTHERN CALIFORNIA BOOK FESTIVAL HONORS "PREDICTIVE ANALYTICS" FOR TOP HONORS
Eric Siegel's "Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die" (Wiley) is a fascinating look into the world of big data. Used by more than 30 universities and translated into nine languages, the book examines the world of machine learning - how it works and how it affects everyone every day.
Prediction is booming. It reinvents industries and runs the world. Companies, governments, law enforcement, hospitals, and universities are seizing upon the power. These institutions predict whether you're going to click, buy, lie, or die.
Why? For good reason: predicting human behavior combats risk, boosts sales, fortifies healthcare, streamlines manufacturing, conquers spam, optimizes social networks, toughens crime fighting, and wins elections.
Siegel and other winners, runner-ups and honorable mentions will be honored at a private dinner in Los Angeles on November 18.
Other winners in the competition:
WINNER: Shes My Dad Iolanthe Woulff
RUNNER-UP: The Jade Emperor Suzanne Jenkins
WINNER: Ms. Vampys Teen Tawk Brooke Lewis
RUNNER-UP: The Princess & The Parakeet Marc Clark
WINNER: Lost Moon - Dana Davis
RUNNER-UP: Big & Fabulous Randi Sherman
WINNER: Perfect Chase: One Reflection of Autism - Steven Manchester
RUNNER-UP: Feronia The Little Girl Who Learned To Fly Free Nola Hennessy
WINNER: The Thinking Woman's Guide To Breast Cancer Janet Maker
RUNNER-UP: Banquet of Consequences Paul Sanders
WINNER: Cooking with the Muse Stephen Massimilla
WINNER: Predictive Analytics - Eric Siegel
RUNNER-UP: Navigating the Boomer Bust - John F. Dini
WINNER: Rock Hudson Erotic Fire Danforth Prince and Darwin Porter
RUNNER-UP: Los Feliz Confidential: A Memoir Nora Novak
WINNER: Sound Generation: The Resonant Voices of Teen Girls Keren